However brilliantly your 2018 went, as the New Year gets going, we all seem to be filled with the energy to clear out bad habits and replace them with better ones - healthier ones. Gyms have seen an upsurge in membership, smoothie machines and spiralizers are flying off the shelves, and promises to be better people are being tested to the limit!

New Years signups to races

Like lightning, if we could find a way of harnessing this New Year energy of the masses, it would be a magic potion for the good of your cause, or even business! And I think we have a way!

People need goals: smart and measurable goals that they can visualise, and completing an organised race meet is a brilliant one. Raising money for a good cause at the same time gives sign ups extra motivation and sticking power, and this is where we come in!

Your business can raise money for a good cause, and raise the profile of your company at the same time, by encouraging staff to sign up to events for a selected charity. As encouragement, you provide them with cleverly designed, wearable incentives that are customised with your company details.

Or if you're a good cause yourself, get ready to snare those eager beavers by offering them sign up incentives to raise money for your charitable organisation.

Whether it's a 5k, a Tough Mudder, or the big one - a Marathon, we can help you get the work out with some inspired customised training kit.

Sweeten The Deal With A Customised Race Sweatband

customised sweatbands for race goodie bags

Let's start small; small and mighty, with the humble sweatband. This is a brilliant entry point as a sign up incentive, and, if you're operating a tiered fundraising scheme, this is a great bottom tier for a small amount raised. You have the choice of your classic cotton towelling sweatband, which has a retro cool factor and can be produced in a huge range of colours, as well as a striped design. The customised towelling headbands can be embroidered with your company logo too.

We also have our more modern printed Lycra sweatbands which are super useful and wearable, and can be printed with more intricate sponsorship branding or charity details. They make great mementos for including in race goodie bags too.

Top It Off With A Running Vest or Training Top

Of course, your new sign ups can run in any old t-shirt, but why waste all of that training time exposure? Most events (barring the wine run, or a sponsored scavenger hunt) will involve a commitment to training. A branded-up dri-fit training top for the lead up training will inspire your sign ups, keep their eyes on the goal, and could even collect some extra early sponsorship, if created cleverly with donating details. It can even double as a race day top too!

Our customisable base layers, DryFit training tops, and training vests are all brilliant canvases for big messages, and bright colours which is exactly what you're after from your promo gear. Seam to seam printing makes the most out of your real estate and Pantone colour matching creates impressive results.

New Year signups are particularly prone to falling by the wayside, and not least because their enthusiasm peaked in the middle of Winter, when it's easy to be put off by the cold and wet weather and dark nights in some countries. A bigger ticket investment like a custom printed waterproof training jacket or gilet is a huge incentive, and your sign ups will be eager to do you proud. Super useful gilets are perfect for adding lightweight protections to cycling and rowing, as well as running (and we have specifically engineered versions for each). Or if your big, sponsored event is something like golf networking, then a custom printed waterproof golf jacket will win over sign ups and new customers alike.

Customised waterproof running jackets make training easier

Help your investments to stay on course to their goals, and your! Remember, it probably cost you money, time, or both to get them signed up, so it's cheaper to retain them than to look for replacements!

Your sign up bootie waterproof gilets and jackets could be printed with a Twitter or Instagram handle where participant's progress journey could be tracked, or a web address where donations can be made. You can even advertise for more event participants to get involved in your cause; after all, they'll be out and about amongst other, eager, New Year's sign ups too.

Go Big And Then Go Home In A Luxury Customised Hoodie

Personalised hoodies make great race prizes

The bigger the ask, the bigger the incentive needed, and there's not much you can't get people to do for a stylish and luxurious customised hoodie. We have a huge range of hoodies that are all completely customisable and tweak-able, to leave you with something unique to your organisation or business. Our made to order hoodies are great motivators and get loads of wear, even when not training. For that reason, they, and items like custom waterproof jackets, make excellent fundraising top tier goals, or even prizes for your top fundraisers or for your winning racers.

Our classic Newbolt personalised hoodies are always a winner. We can produce the customised pullover style hoodie in your charity or business colours and there's loads of room for big printed designs on the back. Photo print hood linings are a really special feature on all of our hoodies: any pattern, design or photograph can be printed on the hood lining. It adds a really personal touch when used for something like a group shot of a race team. Or, you could do the PR budget proud and got for a bold, repeating logo design to really get the word out!

However unusual the event (there are more weird and wonderful ones being added to the calendar each year), we can magic you up some customised kit to incentivise and reward your sponsored participants. Whether it's triathlons, wine races, cycle velathons, Sparta races, Tough Mudders, or raft races - we've got you covered, and in something amazing too!